Strategic Marketing Plan For Stromner Music, Inc. free essay sample

A marketing plan for a fictitious new company in the hi-tech music world which uses MP3 technology. This paper presents a detailed business and marketing plan for a new start-up in the music world. The paper shows how the company hopes to fill the void left by Napster and other companies which offered MP3 technology the ability to download music digitally and listen to it on your PC. Point examined in the paper are the background and scope of the market, the mission statement of the company, SWOT analysis, competition analysis, media and advertising, distribution and pricing strategies.