Thursday, April 16, 2020
Jack Worthing, as the Image of Englishman of Victorian Epoch, in The Importance of Being Earnest by Oscar Wilde
Introduction The Importance of Being Earnest is the famous play by Oscar Wilde, an outstanding English play-writer. The play was highly appreciated by the public and reviewers. Due to its involved plot and a good sense of humor, the play continues to attract a numerous audience at the theatres all over the world.Advertising We will write a custom essay sample on Jack Worthing, as the Image of Englishman of Victorian Epoch, in The Importance of Being Earnest by Oscar Wilde specifically for you for only $16.05 $11/page Learn More The aim of this essay is to analyze Jack Worthing, one of the main characters of the play, which the author represented as the typical wealthy Englishman of Victorian epoch. The Fabricated Story John Worthing is the young wealthy gentleman, the owner of a big country mansion. We first meet Jack, as his friends call him, at the London apartment of Algernon Moncrieff, Jackââ¬â¢s best friend. Both friends tired of their ordinary l ife and created the stories about themselves. Algernon says to Jack, ââ¬Å"You have invented a very useful younger brother called Ernest, in order that you may be able to come up to town as often as you like.à I have invented an invaluable permanent invalid called Bunbury, in order that I may be able to go down into the country whenever I chooseâ⬠(Wilde n.pag.). Jack and Gwendolen At the time when the friends are talking how the things are and sneering at their life, Lady Braknell and Gwendolen, her beautiful daughter, enter the room. Jack and Gwendolen are in love with each other. However, she does not know his real story. Besides, she has always said that her dream is to marry a man named Ernest (Wilde n.pag.). Algernon says that the way Jack flirts with Gwendolen is ââ¬Å"perfectly disgraceful and thatà it is almost as bad as the way Gwendolen flirts with himâ⬠(Wilde n.pag.). However, the fabricated story prevents Jackââ¬â¢s intention to marry Gwendolen. Lad y Bracknell said that she will not give her daughter in marriage to someone without a family. Jack and Lady Bracknell Probably, the discussion of Lady Bracknell and Jack is one of the most interesting and amusing episodes in the play. From this discussion, we get to know that Jack is twenty-nine years old; he has ââ¬Å"a country house with some land, attached to it, about fifteen hundred acresâ⬠and that he lost his parents and does not know a lot about them (Wilde n.pag.). Lady Bracknell also asked him about his political convictions.Advertising Looking for essay on british literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More ââ¬Å"Lady Bracknell. What are your politics? Jack.à Well, I am afraid I really have none.à I am a Liberal Unionist Lady Bracknell.à Oh, they count as Tories.à They dine with us.à Or come in the evening, at any rate.à â⬠(Wilde n.pag.). At the end of the play, the true stories of Jack and Algernon uncover. Nevertheless, Gwendolen agree to marry Jack. Incidentally, it turns out that Jackââ¬â¢s real name is John Ernest. The name was given to him after his father who he had never known. The Main Traits of the Character Witness, respectability and quick mind are the brightest traits of Jackââ¬â¢s character. Despite the conventionalities, Jack shows his good sense of humor and independent outlook. Although he created the false story about himself, he is hardly described as a dishonest man. We know from his dialogue with Lady Bracknell that he does not hide his views, though they are not in his favor sometimes. The idea to create a fabricated story about his life rather shows his desire to take a rest from the conventionalities of the haut monde. Conclusion In order to sum up all above mentioned, it should be said that Jack Worthing is one of the main characters of The Importance of Being Earnest play by Oscar Wilde. He represents the typical Englishman of upper social class of the Victorian epoch; his witness and cleverness make him one of the brightest male characters in Oscar Wildeââ¬â¢s drama. The independence of views characterizes him as a man not used to the conventionalities of the his time. Works Cited Wilde, Oscar 2006, The Importance of Being Earnest. Web. http://www.gutenberg.org/ebooks/844?msg=welcome_strangerAdvertising We will write a custom essay sample on Jack Worthing, as the Image of Englishman of Victorian Epoch, in The Importance of Being Earnest by Oscar Wilde specifically for you for only $16.05 $11/page Learn More This essay on Jack Worthing, as the Image of Englishman of Victorian Epoch, in The Importance of Being Earnest by Oscar Wilde was written and submitted by user Brynn Hebert to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Thursday, March 12, 2020
Bpr at Ford Motor Company, India Essays
Bpr at Ford Motor Company, India Essays Bpr at Ford Motor Company, India Paper Bpr at Ford Motor Company, India Paper CHALLENGE: need for business process reengineering in Ford Motor Company Ford Motor Company is the worldââ¬â¢s second largest manufacturer of cars and trucks with products sold in more than 200 markets. The company employs nearly 400,000 people worldwide, and has grown to offer consumers eight of the worldââ¬â¢s most recognizable automotive brands. CHALLENGE With inherent large-scale growth issues, more demanding customers, and mounting cost pressures, Ford needed to transform from a linear, top-down bureaucratic business model to an Internet ready, nimble organization that engages and integrates customers, suppliers, and employees. SOLUTION Working with Cisco, Ford integrated and leveraged their supplier base by designing Covisint, an end-to-end infrastructure that enables an online, centralized marketplace connecting the automotive industry supply chain. Ford also enhanced the customer buying experience through redesigned and more user friendly Web sites. RESULTS Ford is enjoying an increase in customer satisfaction, sees huge revenue opportunities for developing and retaining loyal product advocates, and has taken both complexity and cost out of the supply chain. BUSINESS PROCESS REENGINEERING Business process reengineering (BPR) is a management approach aiming at improvements by means of elevating efficiency and effectiveness of the processes that exist within and across organizations. The key to BPR is for organizations to look at their business processes from a clean slate perspective and determine how they can best construct these processes to improve how they conduct business. Michael Hammer, the management expert who initiated the reengineering movement, defines reengineering as ââ¬Å"the fundamental rethinking and redesign of business processes to achieve dramatic improvements in critical, contemporary measures of performance, such as cost, quality, service, and speed. It uses many of the tools just discussed to achieve these goals. It is a redesign and reorganization of business activities that results from questioning the status quo. It seeks to fulfill specific objectives and can lead to breakthrough improvement. It is often associated with significant cultural and technological changes. Methodology of reengineering 1. Envision new processes 1. Secure management support 2. Identify reengineering opportunities 3. Identify enabling technologies 4. Align with corporate strategy 2. Initiating change 1. Set up reengineering team 2. Outline performance goals 3. Process diagnosis 1. Describe existing processes 2. Uncover pathologies in existing processes 4. Process redesign 1. Develop alternative process scenarios 2. Develop new process design 3. Design HR architecture . Select IT platform 5. Develop overall blueprint and gather feedback 5. Reconstruction 1. Develop/install IT solution 2. Establish process changes 6. Process monitoring 1. Performance measurement, including time, quality, cost, IT performance 2. Link to continuous improvement In the early 1980s, when the American automotive industry was in a depression, Fordââ¬â¢s top management put accounts payable- along with many other departme nts- under the microscope in search of ways to cut costs. Accounts payable in North America alone employed more than 500 people. Ford was enthusiastic about its plan to tighten accounts payable- until it looked at Mazda. While Ford was aspiring to a 400-person department, Mazdaââ¬â¢s accounts payable organization consisted of a total of 5 people. The difference in absolute numbers was astounding, and even after adjusting for Mazdaââ¬â¢s smaller size, Ford figured that its accounts payable organization was five times the size it should be. The Ford team knew better than to attribute the discrepancy to calisthenics, company songs, or low interest rates. THE EXISTING SYSTEM First, managers analyzed the existing system. When Fordââ¬â¢s purchasing department wrote a purchasers order, it sent a copy of the receiving document to accounts payable. Meanwhile, the vendor sent an invoice to accounts payable. It was up to accounts payable, then, to match the purchase order against the receiving document and the invoice. If they matched, the department issued payment. The department spent most of its time on mismatches, instances where the purchase order, receiving document, and invoice disagreed. In these cases, an accounts payable clerk would investigate the discrepancy, hold up payment, generate document, and all in gum up the works. THE PROCESS FLOW CHART It was slow and cumbersome. More than 500 accounts payable clerks matched purchase orders, receiving documents and invoices and then issued payment. Mismatches were common. SYSTEM DRAWBACKS: The drawback in this system was that fordââ¬â¢s accounts payable organization was performed by so many people. The department spent most of its time on mismatches, instances where the purchase order, receiving document, and invoice disagreed. In these cases, an accounts payable clerk would investigate the discrepancy, hold up payment, generate document, and all in gum up the works. Its process was not efficient. SUGGESTED IMPROVEMENT The management thought that by rationalizing processes and installing new computer systems, it could reduce the head counts. One way to improve things might have been to help the accounts payable clerk investigate more efficiently, but a better choice was to prevent the mismatches in the first place. To this end, Ford instituted ââ¬Å"invoiceless processing. â⬠Now when the purchasing department initiates an order, it enters the information into an on-line database. It doesnââ¬â¢t send a copy of the purchase order to anyone. When the goods arrive at the receiving dock, the receiving clerk checks the database to see if they correspond to an outstanding purchase order. If so, he or she accepts them and enters the transaction into the computer system. (If receiving canââ¬â¢t find a database entry for the received goods, it simply returns the order. ) Under the old procedures, the accounting department had to match 14 data items between the receipt record, the purchase order, and the invoice before it could issue payment to the vendor. The new approach requires matching only three items- part number, unit of measure, and supplier code- between the purchase order and the receipt record. The matching is done automatically, and the computer prepares the check, which accounts payable sends to the vendor. There are no invoices to worry about since Ford has asked its vendors not to send them. Ford dint settle for the modest increases it first envisioned. It opted for radical change- and achieved improvement. FORD REENGINEERED THE PROCESS. NOW ITS FAST AND EFFICIENT The new process cuts head count in accounts payable by 75%, eliminates invoices and improves accuracy. Matching is computerized. CONCLUSION: Ford discovered that reengineering only the accounts payable department was futile. The appropriate focus of the effort was what might be called the goods acquisition process, which included purchasing and receiving as well as accounts payable. When Ford reengineering its payables, receiving clerks on the dock had to learn to use computer terminals to check shipments, and they had to make decisions about whether to accept the goods. Purchasing agents also had to assume new responsibilities-like making sure the purchase orders they entered into the databases had the correct information about where to send the check. Attitudes towards vendors also had to change: vendors could no longer be seen as adversaries; they had to become partners in a shared business process. Vendors too had to adjust. In many cases, invoices formed the basis of their accounting systems. At one ford supplier adapted by continuing to print invoices, but instead of sending them to Ford threw them away, reconciling cash received against invoices never sent.
Tuesday, February 25, 2020
Ecotourism in China Term Paper Example | Topics and Well Written Essays - 3250 words
Ecotourism in China - Term Paper Example Some of the core areas where ecotourism intends to operate are: facilitating environmental sustainability and ecological conservation of different types of habitats that may exist in a certain geographical region. In addition to this, ecotourism pre-dominantly accentuates upon the social aspects and dimensions of tourism, rather than focusing on acquiring commercial and monetary gains only. Different agendas and programs, which are launched and initiated under the banner of ecotourism policies, intend to launch schemes and awareness programs. By the help of these programs, they can educate and inform people at a massive level. This education looks at different ways through which people can play a proactive role in bettering their very own environment. At the same time, it also urges them to make efforts through which sustainable development of environment is possible. Case of Yixian valley and Ecotourism in China The Yixian Valley is located about 450 km from Shanghai, in the south o f Anhui Province and close to Huangshan. Itââ¬â¢s famous for "Yellow Mountains", landscapes and pleasant weather. This valley is a member of the global network of UNESCO Geoparks. By the end of 2004, benefiting from very high investments, the region implemented 290 projects in eight key programs. These programs were aimed at the development of ecotourism, organic farming, and preservation of scenic beauty, energy enhancement, water work industry, development planning and transport. The key selection criteria due to which Yixian has been selected, is the fact that it is one of those places in the country where some serious and high level efforts for the development of ecotourism have taken place in recent years. This place has also been a centre of ecotourism investment, even for... The paper describes some of the fundamental organizations which are playing a proactive part and role in ensuring the sustainability of ecotourism in China. An important company to mention in this context is Wild China. This company was founded in 2000 by entrepreneur Zhang Mei, a Chinese native of Yunnan Province, who was educated in the United States. The company decided to help the government of the province to develop its tourist economy while preserving the beauty of places and cultures. Since its founding, Wild China is naturally oriented towards ecotourism. It started by organizing custom tours for individual travelers and has always proposed routes outside areas traditionally popular with mass tourism. It deliberately started its operations in the western provinces, such as Qinghai and Gansu, where no one was operational in 2000. At that time, all agencies were facing east, the most developed region of China. From the very beginning, the company only worked with local guides, train and paying tourists. It was a revolution since many guides in China are poorly paid and are forced to pay commissions to stores from where they take groups. It also marketed on saving paper by printing brochures on recycled paper and refraining from using plastic in its operations. In places like Beijing, they tried to take tourists to areas less frequented and organized meals with the residents, as well as the traditional tai-chi workshops. Since then, that unique business proposition of Wild China has been copied! For them, the goal is not to "make China" but to meet Chinese people.
Sunday, February 9, 2020
Enterprise in events Essay Example | Topics and Well Written Essays - 2500 words - 1
Enterprise in events - Essay Example There are also many theories that have come up and they are trying to discuss the real meaning of an entrepreneur. Reasons that have made it difficult to discuss this time is the fact like, why are some people able to start business while others cannot. Also whatââ¬â¢s the reason why some businesses succeed while others selling the same products cannot? These are a few of the asked questions when defining who an entrepreneur is. However, this paper will focus on describing what an enterprise is. From the point of what is an enterprise, it will also discuss the possible theories that describing the meaning who is an entrepreneur. Finally this paper will also focus on the real meaning of entrepreneurship as from different literature reviews. Many people are currently managing very big enterprises. Most of these enterprises are successful and they are gaining a lot of profit from them. The main goal of every business is to gain profit. Before we talk about how this businesses are ran, it is important to describe what an enterprise is. From business point of view, enterprise is the measures that are used to encourage people on how to be good entrepreneurs. It also involve spotting ideas and looking for the best ways in which to transform these ideas into reality (King, 2002 p. 23). Therefore, it is important for every enterprise to ensure that profits are maximized. To achieve these goals, all forces of production have to be considered. These goals are achieved through entrepreneursââ¬â¢ hard work and determination. However, entrepreneurs are the ones who make enterprises run. The big question is, ââ¬Å"who are these entrepreneurs?â⬠To describe who really is an entrepreneur, there are some factors that have to be considered first. There some approaches that can be used to describe an entrepreneur. One of the theories that can be used to describe entrepreneurs is the trait theory. This theory describes
Thursday, January 30, 2020
History of Modern Painting Essay Example for Free
History of Modern Painting Essay The rise in popularity of primitivism can be united with two other prevalent forces in Europe during the late 19th century, theology and industrialization. Naturally dissatisfaction with European life increased, steeped in centuries of monarchies, wars, feudal wars, and multiple revolutions. Christ symbols, towering church steeples, and scads of spiritually historical iconography permeated nearly all of the Europe, even while its principles waned. Meanwhile, Europe began to feel the effects of its going industrial centers. In the 1860s, Paris radically rejuvenated itself under Napoleon III and Haussmannââ¬â¢s city restructuring. Apartments, streets, transportation, and commerce were all restructured, becoming new, uniform, sleek, and systemized. Conditionally, primitivism is understood as the ââ¬Ëotherââ¬â¢ through Western perception. This implies that outsiders to Europe are different inherently, and deserve special attention. While Europe idolizes themes of cleanliness, efficiency, and puritan values, the ââ¬Ëotherââ¬â¢ offered an escape into a world that was perceived as exotic, mystically spiritual, and entirely natural. In ââ¬Å"Avant-Garde and Kitsch,â⬠Clement Greenberg says that avant-garde criticism ââ¬Å"has not confronted our present society with timeless utopias, but has soberly examined . . . the forms that lie at the heart of every society. â⬠Vincent Van Gogh, in an attempt to recover simplified realism, focused on less urban subjects. He moved to south France and began painting provincial scenes using thick impasto paint application. Paul Gauguin joined Van Gogh to establish the Studio of the South in Arles in 1988; however, even this is not removed enough from modern Western values. Gauguin had ââ¬Å"studied medieval art (sculpture, tapestries, and stained glass), Primitive woodcuts, and certain types of exotic art which he had seen at the Worldââ¬â¢s Fair of 1889. â⬠Comparatively, the Western projection of art appeared to him dystopic, and he sought renewal in submersing himself in Tahitian culture. Warily, Gauguin traveled to a country under French rule at the time, guaranteeing him ââ¬Ësafeââ¬â¢ primitivism than un-Colonized areas. In Tahiti, Gauguin painted with no shaded areas of depth and rounded, blunt features, loose applications of representative color, as seen Maternite II. All this, added with mythical looking mist and bare women give a sense of pastoral serenity of antiquity, while also remaining distinctly different than the European spectator who enjoyed the painting. The women are all dark-skinned and blissfully exposed, while engaging the viewing to partake of the serenity of the scene. Gauguin used Primitive representative techniques, by favoring simplified, unenlightened forms or expression. As Imperialism extended the relations between Europe and civilizations that were previously untouched by European ideology. Simplified, organic forms of nature and natural life were fluidly exposed to European culture, including Gauguinââ¬â¢s paintings. It was completely antithetical to anything appreciated in the West in form, staging, or perspective. Another feature of Westerners embracing primitivism can be found in Samuel Butlerââ¬â¢s novel Erewhon. In the utopia/dystopia world of Erewhon there is a complete absence of machines, simply because any variety of them could prove potentially dangerous. This novel was published at a time when industrialized nations began relying more on machines in industry, and features an extreme alternative that demonstrates the allure of the Primitive who live the ââ¬Ëotherââ¬â¢ lifestyle. Those who see modern Western life as a dystopia can find its ultra alternative in the Primitive. Thus artists flee for simpler, idyllic or virginal locals, consequently implying that something is inherently wrong with the Europe, its industry, theology, and ideology. References: Greenberg, Clement. Art and Culture: Critical Essays. Boston: Beacon Press, 1971. Read, Herbert. A Concise History of Modern Painting. New York: Frederick A. Praeger, Inc. , 1957. Schwartz, Robert . ââ¬Å"France in the Age of Les Miserables. â⬠Mount Holyoke College. 4/19/2009 http://www. mtholyoke. edu/courses/rschwart/hist255-s01/mapping-paris/Haussmann. html.
Wednesday, January 22, 2020
An Essay on Chan -- essays research papers
An Essay Answering Questions From the Assigned Text by Faure à à à à à This essay will attempt to answer questions coming from the Bernard Faure text assigned in class. The questions are as follows: How does Hu Shihââ¬â¢s approach to Chan differ from D.T. Suzukiââ¬â¢s? Why was the scholarship of the Japanese on Zen not objective? What does Faure mean by the teleological fallacy? What does he mean by the two alternative approaches he suggests: structural analysis and hermeneutics? à à à à à How does Hu Shihââ¬â¢s approach to Chan differ form D.T. Suzukiââ¬â¢s? To answer this we must first recognize that Hu Shih emphasizes the historicism of Chan, meaning he places great importance on the historical aspect, while Suzuki aligns himself with the metaphysics aspect. Suzuki states that there are two kinds of people who can talk about Zen: The first(Suzuki), which is one who has a firm grasp on the concepts and greatly understands Zen, the other(Hu Shih), someone who is utterly unable to grab the concepts. Suzuki states that Hu Shih may know Zen historically, but that he does not actually know Zen. Suzuki says about Hu Shih that ââ¬Å"it is not a historians business not talk about Zen.â⬠Hu argues that ââ¬Ëa historic approach to Zen cannot be reduced to the circumstances of its emergence and how it ââ¬Å"transmits its situation of departure into a means to understand itself and others.ââ¬â¢Ã¢â¬ Since Hu Shih is from the academic world , his approach to Zen is more factual, while ...
Monday, January 13, 2020
Marketing Mix of the Berocca
1. 0 Abstract In this report, the aim was to analyze the marketing mix of Berocca according to our groupââ¬â¢s survey and questionnaires. Marketing mix includes product, price, place and promotion. In terms of the survey and questionnaires, some results were givens and analyzed. In addition, some personal suggestion will be presented. 2. 0 Introduction Berocca is a brand of effervescent drink and vitamin tables, the tables contain comprehensive vitamin B group and vitamin C. At first, Berocca was made by the Roche Pharmaceuticals, but in 2005 Bayerââ¬â¢s global acquired the Roche Consumer Health and Berocca is made by Bayer. Berocca is the NO. 1 multivitamin brand grocery trade with 49% market share in 2009. â⬠(Nielson, 2009) It is popular around the world, such as the Unite Kingdom, the Unite States, the European Union and China. In this report, the marketing mix of Berocca has been analyzed detailedly from product, price, place and promotion. Some results have been analyzed based on our group questionnaires. From the questionnaire, our group calculated some data. In terms of the data, the consequences were found clearly. Additionally, the reportââ¬â¢s main points will be concluded and the personal recommendations will be given. 3. 0 MethodologyDue to achieve the research of Berocca from 4Ps, Rina, Shupeng, Beverly and me, we made up a group. We surveyed on the internet and in the university library. Furthermore, we discussed together and made a questionnaire with 11 questions. Then we did the questionnaires at the bus station outsides the Brent Cross. We did 30 questionnaires.4. 0 The results and analyses of Berocca marketing mixIn this section, according to the questionnaires the Berocca marketing mix will be analyzed and our group made some diagrams based on the questionnaires, we got some data, in terms of the data the results will be concluded.4. 1 Product Product means the goods-and-services combination the company offers to the target market. (Kotler and Armstrong, 2010) According to the question 8, Why do you buy Berocca? [pic] This is about the functions of product. Berocca effervescent tables contain many kinds of vitamin, such as vitamin B and vitamin C. These vitamin are all good for health, they can boost immune system. If you always work hard, when you feel tired, you can drink it, as a result, the tables can help you become more energy, therefore, you may work well and improve efficiency.Referring to the bar diagram, the people who are in different age category, they buy Berocca main because Berocca is good for health and to work well. Few people just want to taste. 3 under 18 people have bought Berocca for good taste. Between 20-30 ages, the number of people wants to taste is the same as people want to work well. The quantity of people buys it for health is one more than others. Between 30 and 40 age, 14 people are willing to buy Berocca, there are 8 people buying Berocca due to want to work well. Just 3 people of 50 plus bought Berocca for healthy.The reasons why most adults bought Berocca are the people are working and studying hard, they need more energy to work well. When they feel tired, they drink it, so they may be full of power to work and work efficiently. They drink Berocca also can improve immune system. They need more vitamins because they work too much, Berocca is good for health.4. 2 Price Price is the amount the consumer must exchange to receive the offering. (Solomon et al, 2009) It is based on question 7. What do you think of the price? [pic] This is about the price of product. Every bottle of Berocca is sold in stores bout ? 5. Personal idea, it is a little expensive. Maybe its bottle materials and production process cost much more. As a result, the price of Berocca is a little expensive. According to the bar chart, the majority of people think the price of Berocca is average. The number of people who think the price is cheap is the same as the quantity of people who think the price is expensive. In the adults, there are 20 people think the price is average. It occupies two thirds in 30 people. It is obvious that most adults will buy Berocca and they think the price is average.Because most adults have a stable income and most tim e they work hard, they need Berocca much more than young people.4. 3 Place Place includes company activities that make the product available to target consumers. (Kotler and Armstrong, 2010) Referring to the question 6, Where do you usually but Berocca? [pic] This is about the place where sell Berocca effervescent stables. They most distribute in Supermarkets and all kinds of pharmacies. Consequently the Beroccaââ¬â¢s target markets are adults. In terms of the graph, there are 12 people bought Berocca in Tesco, most people bought it in pharmacies. People under 18, only 3 bought it.There are 27 people who the age over 20 buying Berocca. It is based on the results, the reason why Berocca is sold in supermarket and pharmacies. Because in most situations, the majority of adults will buy daily necessaries and medicines in supermarkets and pharmacies. In terms of the results, they show us clearly, most adults will buy Berocca and they buy the products in Supermarkets and various pharma cies. Adults need the Berocca much more than young people.4. 4 Promotion Promotion includes all of the activities marketers undertake to inform consumers about their products and to encourage potential customers to buy these products. Solomon et al, 2009) According to the question 4, How do you know Berocca? [pic] There are many kinds of methods promoting a product. For example, advertisements are obvious one of the methods, such as TV, magazine and internet. The reason why Berocca make more advertisements, because with the development of technique more and more people use computer, Berocca through putting the advertisements on the websites to promote its products. People may often work hard and enjoy themselves on the internet. It is a good promotion based on internet. It can be seen form the histogram, there are 13 people find Berocca on the internet. people know this product from TV. Just few people know Berocca from the magazine. At last, there are 5 people know Berocca from oth er ways. Most adults know this product. These numbers illustrate people who often work with computer knows more about Berocca than young people under 18. When they work hard, they may survey on the internet, in addition, they may find the advertisements of Berocca. Beroccaââ¬â¢s functions are good for health and help people work well. When they feel tired, they will buy it and have a try. Consequently the purpose of Berocca promotion will be achieved.5. ConclusionIn conclusion, referring to the analyses of Breocca marketing mix, it is obvious that Berocca have a good marketing. Firstly, Berocca make most people know the product of function. Secondly, Berocca sell its products at the correct place and the products correspond with the right people who are adults. Thirdly, it is successful to promote its products. Berocca know people work hard and use computers, it catches the emphasis, when people feel tired and need more energy, they see the advertisements, and they will buy Beroc ca. Personally, I think Berocca should add more promotions.For example, it can sell products as any 2 for ? 8. Because the price is a bit high for most people who are working hard and having a normal incomes. When people meet some festivals such as Christmas, Berocca can decrease directly the price, they can sell more products. All in all, if Berocca do more promotions, it may be more successful and achieve the goals easier.6. 0 Referenceââ¬ËBEROCCA FIZZES WITH A NEW EXOTIC FLAVOUR' 2009, Checkout, 35, 9, p. 76.Marketingteacher. com (2012) Marketing mix. [Online] [Accessed: 27/08/2012].7. 0 AppendicesThe questionnaire and charts
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